Grounding in the basics with practical training that will be a revelation to anyone who has no experience in this field.

In a single day you will learn the secrets of how to use your local media proactively to promote your people and your products.

Combining the mediums of local radio and newspapers people discover how to see media contact as an opportunity to promote their company. Through practical hands-on training delegates gain an insight into how the media works and the best way to deal with awkward questions. The session includes:

Demystifying the media

• - What is News?
• - How do journalists work and what are they interested in?
• - Off the record and No comment

Presenting your case

• - How to set and keep an agenda with an interviewer
• - How to manage and deal with questions professionally
• - Structure and language in your interview
• - How to plan your key messages

Building confidence

• - Practical exercises to develop transferable skills
• - Developing a positive attitude to any media interview
• - Increased knowledge and understanding of the media environment

Because your time is valuable we offer courses built around a single or half-day. However, it is a very intensive session with the emphasis placed upon practical learning. All you need to know about using the media effectively and successfully with print journalists and local radio is covered in detail.

Through practical coaching you will learn how to use effective language and how to deliver factual information for newspapers. For talking to your local radio we will help you to express your message with confidence and clarity. Detailed feedback and analysis from fully qualified and experienced tutors follows each interview. Every delegate takes away recordings of their work together with reminders of their training session.

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