Editors receive mountains of news (press) releases every day. Announcing new products, business start-ups, individuals' achievements or dates of coming events.

Effective press releases are worth their weight in gold and result in publication features, radio and television interviews, increased sales and new markets, and, unexpected opportunities for your business.


Conversely, poorly written press releases waste everyone's time and are usually tossed.

News releases are important. Written well, they can help to engender respect for your organisation. Written badly, they can invite contempt.

Our half-day or one-day course teaches you the key elements of writing a successful news release.

COURSE OBJECTIVES

Through our training we aim to provide you with a lasting learning experience and have identified the following aims that you will achieve by the end of your course;

• - To Encourage you to Determine the Subject of Your Story
• - To Identify and Select the Appropriate Angle for Your News Release
• - To Help you to Deliver a Newsworthy Story about your Company to the Reader
• - To familiarise you with the Layout of a News Release
• - To Encourage You to Write Articles that get into Print